Optimizing traffic for Maximising Adsense Revenue
Optimizing traffic for Maximising Adsense Revenue
If you have a website that is generating traffic, one way to start making money is to use Google Adsense. Google Adsense is the ad serving application run by Google, this enables you to publish Google Ad’s on your website.
The good thing about Google Adsense is that you can start getting paid straight away, as soon as a visitor clicks on an advert you get paid. The amount you get paid is dependant upon how much advertisers have paid for each click (which is undisclosed). Generally this amount ranges from $0.02 to $1 per click, but can be even higher in certain niches.
The toughest part about how to make money online with Adsense is actually getting visitors to click adverts. Most internet users, particularly those who are very internet literate, will avoid clicking on adverts. We have to ensure that the adverts remain as relevant as possible to encourage visitors to want to click them.
Google decides the specific ads that are placed on your web pages. The ads that are displayed are determined by the content of your pages. Google will try to match advertisers content with your content.
If your web page is about SEO, try to ensure the topic discussed remains about SEO throughout, if not, you may find Google displays less relevant ads which will lead to a lower click through rate (CTR).
The placement of the ads and how the ads look can also play a part in getting visitors to click them. Generally, if the adverts look like they are part of your website visitors are more likely to click them.
You can achieve this by color coding the ads to match your content (Google gives you complete control over colors). Also strategically placing your ads within website content also make the visitor think they are clicking from page to page rather than navigating away from your website.
Placing pictures around Google text ads is said to draw the visitors eye to the ads is said to improve click through rates. You have to be careful not to break the terms and conditions of Google.
Generally speaking, you’re fine putting images close to the ads proving they have a border around them, so the visitor knows that the image isn’t part of the ad itself.
Don’t be scared to experiment because testing is the key to success. Try different types of adsense ads and different positions and then compare click through rates from layout to layout. Testing will give you a feel for what layout maximises clicks on your website. Use a larhe rectangle placed above the fold on your site.
